Instagram

Instagram became the 4th social network and exceeded Twitter in December 2014 with more than 300 million monthly active users. Every day, more than 70 million photos and videos are shared. Every second, 60 photos are published and 575 "like" mentions are distributed (Source : blog of Instagram and JDN).

It is the most esthetic and imagery media of the Web pallet. Ideal to post photos and videos connected to music : concerts, dress handkerchiefs of albums...

Moreover it remains an excellent way to interact and to form ties with the fans.

Instagram is useably personally used, by the artists, and even more in the case of "older artists".

Oxmo Puccino or Benjamin Biolay for example, are not controlling their Facebook account or their own websites. A community manager is doing so for them.

But they both manage their Instagram, because it is playful, funny and very catchy. "Old school guys" who are enjoying posting photos, esthetic contents. And here they have the opportunity to be sincere and authentic in the way they communicate.